As an antidote to the hyper-consumerism that's promoted during this time of the year around Black Friday & Cyber Monday, we decided to turn Black Friday green again! And we mean this quite literally! :)
Instead of offering a discount to our conscious customers, we decided to plant ten trees for every order that is placed from November 26th to December 1st.
We chose a project in Brazil to help regrow the rainforest that has been ravished by fires over the past 12 months. For the realisation on this project, we are working with the non-profit organisation Weforest.
Why is intervention needed?
According to the WWF, the Amazonian rainforest "is the biggest deforestation front in the world and interventions are urgently needed to prevent a large-scale, irreversible ecological disaster." [source]
We did this before
Last year we launched our Amazonia T-Shirt, donating all profits to Weforest to help re-grow the Amazonian. Per sold organic cotton T-shirt we plant five trees. Good for you, good for the environment.