Serena Williams’ Vegan Line to Support Women’s Empowerment!

Serena Williams, best known as a plant-powered tennis player, entrepreneur, and mother has officially launched her own vegan clothing line called Serena. As an advocator for women empowerment, Serena’s designs are “inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go—kinda like me” - very inspirational.

Before becoming one of the greatest professional tennis players in the world, (impressively holding the record for the most Grand Slam titles and a record four Olympic gold medals) Serena studied fashion for two years at the Art Institute of Fort Lauderdale. Following these incredible achievements, launching her own fully-vegan fashion line has been a major success and dream come true for the tennis pro. 

Her entire collection is completely vegan, made without the use of any animal-derived materials. Serena consists of 100-item athleisure wear line, sculpting to all-body-types, includes sports bras, high-waisted briefs, denim items and “goddess” dresses. Whether for work or the weekend, Serena has designed your ethical staple! 

A little note from Serena: 

“They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves—tennis and fashion—and had to find a way to make them coexist. After 15 years of false starts and people in fashion telling me “no”, it only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.” 


We're so happy to see more and more power woman turn their dreams into reality!

Best of luck to Serena!